LATEST NEWS

Category: Retail

Moving the Needle

By ROB SALTZSTEIN
March 14, 2018 Category: Retail

In July, 2017,American Association For Homecarepublished a vivid report that brought into focus the DME decline plaguing the healthcare industry. It shows, state by state, the extent to which DMEs have gone out of business between 2013-2017. The losses are a sobering reminder of how important it is to control expenses. And theSmart Delivery oxygen model is one proven way to help dramatically contain costs. Home HealthCare TODAYwent behind the scenes to talk with two DME providers who have survived this tumultuous market, about the impact of the Smart Delivery oxygen model on their business operations. Heres what they had to say Respiratory Services of Western New Yorkis a fast-growing DME provider in the Buffalo/Rochester area that has leaned heavily on the Smart Delivery oxygen model to help fuel its growth. The company is a big player in providing patients with portable oxygen concentrators, CPAP masks, COPD apnea supplies, bathroom supplies and ambulatory

Get more profitable patient revenue NOW!

By GUEST AUTHOR
August 27, 2017 Category: Retail

1. ADVERTISE PROMOTE YOUR BUSINESS TV spots, radio, direct mail, paid search and social media are just some measurable ways to effectively reach new customers. Set a budget and test different creative messages. Ask your manufacturer if they have marketing materials that you can customize for your business. Often, it is quite inexpensive to add your own phone number and website to a pre-produced TV spot. Be sure to use a dedicated phone number or website address to measure the response of the ad. If you are producing a direct mail piece, look at the photography that is available to you. Manufacturers often have great resources for you to use. Just be sure that it is tailored specifically to your needs. You can also look at local advertising. Get involved with community support groups. Promote open-houses and demonstrate the latest equipment. Build your online presence through social media. 2. KNOW YOUR AUDIENCE Market effectively to your customer base. Speak to

How an Idaho-based DME Serves Customers as Far Away as Hawaii

By ROB SALTZSTEIN
August 15, 2017 Category: Retail

There is Texas BIG. And then there is Prairie Medical of Meridian, Idaho, BIG. The territory this highly specialized durable medical equipment provider serves (wound care, lymphedema and mastectomy products) is enormous. It includes Hawaii, Idaho, Washington, Oregon, New Mexico, Arizona, Montana, Wyoming and Utah. Thats a lot of geography to cover for an independent DME. ButPrairie Medicalfounder and president, Tink Prairie-Newcomb, has proven to be more than up to the task. Tink didnt intend to provide service to so many states. But word of mouth about her expertise and patient service traveled fast. And when she traveled on vacation to scenic destinations such as the Hawaiian Islands, she kept her eyes peeled for new business opportunities. While vacationing in Honolulu, for example, she observed that many locals were suffering from venous insufficiency. This prompted her to make a few phone calls and physician visits. She found a demand in Hawaii for exactly

Arizona DME's Patient Satisfaction and Revenue Surge with OxyCare Total Advantage

By ROB SALTZSTEIN
August 15, 2017 Category: Retail

Situated in Wickenburg, AZ, about 25-miles from Sun City, AZ,Discount Medical Equipment LLCcaters to a well established and value-seeking retirement community. Owner Ruben Lopez recently signed up for the newOxyCare Total Advantagepatient financing program that allows DMEs to offer quick POC and other financing to their customers through a third party and get paid quickly usually within 24 or 48 hours. The program is win-win for the customer and the DME. It allows the customer to take home a POC or other big ticket item such as a lift chair or wheel chair by making manageable monthly payments. It allows the DME to make highly profitable revenue that previously would have walked out the door for lack of affordability. Ruben sold his first OxyCare Total Advantage financed POC within a day or two of signing up for the program, and was paid in full within 48 hours. The only reason I didnt get paid the next day was because I had to order theOxyGo POCand that took a

Blog - Retail

Category: Retail

Moving the Needle

By ROB SALTZSTEIN
March 14, 2018 Category: Retail

In July, 2017,American Association For Homecarepublished a vivid report that brought into focus the DME decline plaguing the healthcare industry. It shows, state by state, the extent to which DMEs have gone out of business between 2013-2017. The losses are a sobering reminder of how important it is to control expenses. And theSmart Delivery oxygen model is one proven way to help dramatically contain costs. Home HealthCare TODAYwent behind the scenes to talk with two DME providers who have survived this tumultuous market, about the impact of the Smart Delivery oxygen model on their business operations. Heres what they had to say Respiratory Services of Western New Yorkis a fast-growing DME provider in the Buffalo/Rochester area that has leaned heavily on the Smart Delivery oxygen model to help fuel its growth. The company is a big player in providing patients with portable oxygen concentrators, CPAP masks, COPD apnea supplies, bathroom supplies and ambulatory

Get more profitable patient revenue NOW!

By GUEST AUTHOR
August 27, 2017 Category: Retail

1. ADVERTISE PROMOTE YOUR BUSINESS TV spots, radio, direct mail, paid search and social media are just some measurable ways to effectively reach new customers. Set a budget and test different creative messages. Ask your manufacturer if they have marketing materials that you can customize for your business. Often, it is quite inexpensive to add your own phone number and website to a pre-produced TV spot. Be sure to use a dedicated phone number or website address to measure the response of the ad. If you are producing a direct mail piece, look at the photography that is available to you. Manufacturers often have great resources for you to use. Just be sure that it is tailored specifically to your needs. You can also look at local advertising. Get involved with community support groups. Promote open-houses and demonstrate the latest equipment. Build your online presence through social media. 2. KNOW YOUR AUDIENCE Market effectively to your customer base. Speak to

How an Idaho-based DME Serves Customers as Far Away as Hawaii

By ROB SALTZSTEIN
August 15, 2017 Category: Retail

There is Texas BIG. And then there is Prairie Medical of Meridian, Idaho, BIG. The territory this highly specialized durable medical equipment provider serves (wound care, lymphedema and mastectomy products) is enormous. It includes Hawaii, Idaho, Washington, Oregon, New Mexico, Arizona, Montana, Wyoming and Utah. Thats a lot of geography to cover for an independent DME. ButPrairie Medicalfounder and president, Tink Prairie-Newcomb, has proven to be more than up to the task. Tink didnt intend to provide service to so many states. But word of mouth about her expertise and patient service traveled fast. And when she traveled on vacation to scenic destinations such as the Hawaiian Islands, she kept her eyes peeled for new business opportunities. While vacationing in Honolulu, for example, she observed that many locals were suffering from venous insufficiency. This prompted her to make a few phone calls and physician visits. She found a demand in Hawaii for exactly

Arizona DME's Patient Satisfaction and Revenue Surge with OxyCare Total Advantage

By ROB SALTZSTEIN
August 15, 2017 Category: Retail

Situated in Wickenburg, AZ, about 25-miles from Sun City, AZ,Discount Medical Equipment LLCcaters to a well established and value-seeking retirement community. Owner Ruben Lopez recently signed up for the newOxyCare Total Advantagepatient financing program that allows DMEs to offer quick POC and other financing to their customers through a third party and get paid quickly usually within 24 or 48 hours. The program is win-win for the customer and the DME. It allows the customer to take home a POC or other big ticket item such as a lift chair or wheel chair by making manageable monthly payments. It allows the DME to make highly profitable revenue that previously would have walked out the door for lack of affordability. Ruben sold his first OxyCare Total Advantage financed POC within a day or two of signing up for the program, and was paid in full within 48 hours. The only reason I didnt get paid the next day was because I had to order theOxyGo POCand that took a

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