How many texts do you receive in a day? … Emails? … How many websites do you read each day? … What about social media? Twitter? Facebook?

With technology these days, the need to be an effective writer has greatly increased. Grammar and punctuation is something that’s easily learned, and spell check can be a writer’s best friend… but what makes writing good? Readable. Enjoyable. Effective.

One thing might be humor. But how can you add that to business writing? Take a page from a legend.

Will Rogers, the great American humorist, (1879-1935) still ranks today as one of the most liked U.S. writers of all time. He had a knack for making people laugh by making profound observations in a funny way that caused people to adore his writing style.

Whether you are writing healthcare business letters or personal letters, or composing general or business e-mails, if you add humor to your writing, chances are you will get better readership and better response.

Sage advice from “marketing masters” to help inspire your messaging for 2017…

“If dogs don’t like your dog food, the packaging doesn’t matter.”  – STEPHEN DENNEY

“Make it simple, make it memorable, make it inviting to look at.”  – LEO BURNETT

“People spend money when and where they feel good.”  – WALT DISNEY

“Creativity may well be the last legal unfair competitive advantage you can take to run over the competition.”  – DAVID TROTT

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”  – STUART HENDERSON BRITT