Once upon a time, in a kingdom far away from audits and competitive bidding, there lived a king and his beautiful daughter, Lysandra. Angry one day at his inability to understand economic theory, the king summoned his top three economic advisors to a summit and announced a contest of extreme importance.
“You have three weeks to deliver to me the world’s shortest definition of economics that I can understand,” said the king. The prize to you will be my daughter, Lysandra, in marriage. But be advised: if the definition of economics you give me is too long and complicated, I will have your head chopped off,” warned the king.
In three weeks the advisors all assembled with their definitions.
Advisor #1 went first and presented the king with a single page document that explained every facet of economics in one page. But after trying to understand it, the king exploded in a rage and yelled: “Off with his head.”
Advisor #2 went next and gave the king a single paragraph. However, it still stumped the king and ended with the king’s request to chop off his head as well.
But when Advisor #3 gave the king a one-sentence explanation of everything there was to know about economics, a smile formed on the king’s face. “You have won!” shouted the king. “You may marry Lysandra because you have taught me all I will ever need to know about economics.”
With that, the king held up the winning sentence for all to see. Written on a plain piece of paper it said: “THERE IS NO SUCH THING AS A FREE LUNCH.”
That’s also true in selling POCs today. There are no shortcuts to ramping up sales. But there are plenty of great ideas throughout this magazine that can help you. I hope you enjoy reading this issue as much as we enjoyed putting it together. And be sure to ask your OxyGo® rep how to sell more OxyGo and OxyGo FIT™ POCs today with our great new customer financing options — OxyCare TOTAL Advantage and Care Credit.