Get more profitable patient revenue NOW!

Posted By GUEST AUTHOR
August 27, 2017 Category: Retail

                    1. ADVERTISE & PROMOTE YOUR BUSINESS TV spots, radio, direct mail, paid search and social media are just some measurable ways to effectively reach new customers. Set a budget and test different creative messages. Ask your manufacturer if they have marketing materials that you can customize for your business. Often, it is quite inexpensive to add your own phone number and website to a pre-produced TV spot. Be sure to use a dedicated phone number or website address to measure the response of the ad. If you are producing a direct mail piece, look at the photography that is available to you. Manufacturers often have great resources for you to use. Just be sure that it is tailored specifically to your needs. You can also look at local advertising. Get involved with community support groups. Promote open-houses and demonstrate the latest equipment. Build your online presence through social media. 2. KNOW YOUR AUDIENCE Market effectively to your customer base. Speak to them in a voice they can understand. Use a font size they can read! Be sympathetic and understand their limitations. Use visuals that are relevant and relatable. Don’t promise them that they will be able to do things that are far reaching. They may not want to climb Mount Everest, but just go back to the things that they were doing before. Shopping, walking, visiting friends, traveling again. How can your products and ser